Thursday, April 14, 2005

Psychostrategy for your next trade show

When you’re headed for your next trade show or conference or event, consider reusable fabric bags as your giveaway. Visitors love receiving them because it facilitates carrying all the literature they collect.

The fact that folks will carry them around the show displaying your logo and plugging your presence is only the immediate benefit. Much after the show is over, they will still be using them (no one throws them away) and literally become a walking billboard for you.

But there’s more. People are becoming increasingly aware of the harm that plastic bags do and when your logo is seen on an eco-friendly substitute for plastic bags, your brand gets positioned in their mindspace as one of the “good guys”.

This follows from a very basic logic. People don’t want to be bombarded with your marketing message. They prefer to unravel a subtle message themselves.

If this contradicts what some marketing bozos have told you, check out the logic on yourself.

When someone is telling you a joke and you can figure the punchline even before he completes his story, that joke doesn’t break you apart and, chances are you don’t remember that story.

But when someone tells you a joke and it takes you a few seconds to figure out what was funny about it, when you start laughing, you can’t stop. And, you tend to remember that story, right?

A marketing professor once explained this phenomenon to me. When you don’t immediately “get it” it challenges and engages your mind. That brief engagement is what makes some things memorable and others get forgotten fast.
Get it?
These quiet little bags are amazingly attractive and economical. You will not believe how affordable they are so come check them out on the bags home page at:

Sunday, January 16, 2005

Patagonia Posted by Hello

You too can be admired like Patagonia and Body Shop are

Jan , 2005
You too can be admired like Patagonia and Body Shop are

Patagonia and Body Shop are just two of the New Age brands that have built their appeal on EcoLogic; meaning a deep and sincere respect for the environment.

You don’t need mega bucks to earn that kind of respect. As long as you are sincere and act on your beliefs. Saying so across a million ugly hoardings will achieve less than one customer walking out of your store carrying a reusable cloth bag with your logo on it. Every consumer who looks ate it will know that you act on what you believe.

This is what Patagonia says: Our company mission statement: "Build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis", gives us purpose and urgency.

You can make the same statement when you hand out cloth bags. And for less than you think.

See what we have to offer at and then write to me if you’d like to plan a strategy based on good sense. I respect folks who want to achieve miracles on tight budgets, and I enjoy working with them
Posted by: NG on Jan 16 / 05 |

Wednesday, January 12, 2005

Paper and plastic don’t cut it. Reusable cloth bags are the only sensible choice

The best choice isn't paper or plastic, says Wayne Parker in an article in the Pacific Business News.

He adds “When faced with the question of paper vs. plastic bags at the local supermarket, the correct choice, according to environmental officials, is neither of the above. The best environmental choice is to skip a bag altogether, or if one is necessary, shoppers should take their own reusable shopping bags”.

You bet, Wayne!

Plastic bags get used once and then continue to contaminate our planet for 3000 years. Paper bags cause trees to get cut down – also for just one use. Cloth bags make so much more sense.

Each bag gets reused as many as 500 times. And every time they get reused, they are a potential walking billboard for some perceptive company that understands 360 degree branding and understands that consumers respect brands not for what they claim, but for the actions they take.

In short your brand image isn’t determined by what you say or claim, but by what you do. See these powerful branding devices and find out how easy and economical they are at

Do you agree? Do you think branding is influenced by such small things? I'd love your opinion

SampleBag Posted by Hello

Monday, January 10, 2005

Logobag Posted by Hello

Everyone loves receiving an attractive bag

Cherri Gann, associate editor at PPAI wrote an article in December 2004 where she concluded that bags are a wonderful promo choice.

“One great thing about bags is that everybody uses them,” says Andrew Spellman, vice president of corporate markets for TRG Group in St. Louis, Missouri. “Since everyone has stuff to hold, there’s not one person who doesn’t have a bag of some sort. Promotionally speaking, there’s an inherent use value for the recipient, and this means, for the advertiser, there’s the frequent opportunity for seeing the company logo.”

Carol Goebelt, in LaPuente, California, adds they go beyond function: “Besides suiting the need for function, people buy bags for style. They are an extension of the person, and different styles may fit one person but not another.

I completely agree. In today’s world one-size-fits-all just doesn’t cut it. That’s why, at Norquest, we encourage our customers to customize what they are ordering. No fixed notions, no minimums, we don’t put any limits on our customers’ imaginations. It’s our job to make whatever they dream up and we enjoy it.

What goes into choosing a great bag? “Find out exactly who the audience is,” says Mary Jo Welch. “Men are not tote bag people and will use them only when necessary whereas women love them. If kids are involved, a drawstring backpack might do the best job of covering all the bases.”

Ahh, that I disagree with. When we're told the audience is male, we design totes that appeal to males. But that, as they say, is another blog. Coming soon...

Bags do work. Everyone loves receiving an attractive bag. And we’ve got plenty. See the variety at And then do remember to see the product pages and see how economically they are priced.

Good looking, economical, and something that everybody wants. Isn’t that how you’d like your next promotion to be?
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